Marketing / Communication Archives - MassBio https://www.massbio.org/member-category/9aff131d-834c-e311-ba25-b4b52f662bc2/ Massachusetts Biotechnology Council Wed, 06 Dec 2023 22:32:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 Brand Institute https://www.massbio.org/members/brand-institute/ Fri, 15 Sep 2023 10:03:05 +0000 https://www.massbio.org/members/brand-institute/ Brand Institute is the global leader in brand name and identity development. For over thirty years, we have been providing a broad portfolio of branding and naming-related services, including name development, trademark searches, market research, regulatory services, and visual identity solutions.

The post Brand Institute appeared first on MassBio.

]]>

Brand Institute is the global leader in brand name and identity development. For over thirty years, we have been providing a broad portfolio of branding and naming-related services, including name development, trademark searches, market research, regulatory services, and visual identity solutions.

The post Brand Institute appeared first on MassBio.

]]>
Corval https://www.massbio.org/members/corval/ Tue, 05 Dec 2023 01:02:05 +0000 https://www.massbio.org/members/corval/ Bring Your Asset to Life   Corval is the trailblazing innovation of Sue Nemetz, a proven leader and successful entrepreneur in the life sciences industry. She is the CEO and Founder of The NemetzGroup—a thriving, strategic commercialization consultancy. With more than 35 years of corporate strategy, commercial, medical affairs, business development, and operational experience, C-suite […]

The post Corval appeared first on MassBio.

]]>
Bring Your Asset to Life

 

Corval is the trailblazing innovation of Sue Nemetz, a proven leader and successful entrepreneur in the life sciences industry. She is the CEO and Founder of The NemetzGroup—a thriving, strategic commercialization consultancy. With more than 35 years of corporate strategy, commercial, medical affairs, business development, and operational experience, C-suite leadership teams rely on her thought partnership and mentoring to achieve goals across all stages of drug development.

 

The Corval strategic planning platform serves as the foundation for early- to mid-stage biopharma commercialization efforts. It organizes all facets of commercialization and creates a comprehensive, multi-year view of what you need to do, when you need to do it, and what it will take for success.

 

The standard Corval subscription provides access for up to 10 users and includes a detailed 3- to 5-year plan that outlines every step of your asset’s path to market, strategic commercialization objectives that are tied to your asset’s unique development milestones organized by year and workstream, and much, much more.

 

Before I retire, I want to share all the answers. Corval provides the single source of truth that begins that process. —Sue Nemetz

The post Corval appeared first on MassBio.

]]>
Custom Learning Designs (CLD) https://www.massbio.org/members/custom-learning-designs-cld/ Wed, 06 Dec 2023 17:32:03 +0000 https://www.massbio.org/members/custom-learning-designs-cld/ Where Continuous Learning, Training & Performance Intersect We work with you to develop tailored learning objectives, curriculums, and product launch experiences that help your teams master core competencies. CLD  is a woman-owned business that creates custom content, continuous learning journeys, and mapped training phases. We measure the effectiveness of each with automated coaching tools and […]

The post Custom Learning Designs (CLD) appeared first on MassBio.

]]>
Where Continuous Learning, Training & Performance Intersect

We work with you to develop tailored learning objectives, curriculums, and product launch experiences that help your teams master core competencies. CLD  is a woman-owned business that creates custom content, continuous learning journeys, and mapped training phases. We measure the effectiveness of each with automated coaching tools and microlearning delivery platforms used by leading life science companies. This “intersection” empowers sales, medical, and international teams to maximize performance by fostering a growth culture within your organization.

A few of the therapeutic areas we’ve worked in just the last 7 years alone

Therapeutic Experience

 

Our Approach To Moving Performance

The pursuit of excellence does not end once a representative enters the field ─we create learning journeys that drive performance at all stages. It begins with:

  • Setting Clear targets
  • Fostering a growth culture
  • Engaging learners
  • Providing personalized remediation

 

Powering The Continuous Learning Journey

The Continuous Learning Journey can be likened to composing music. Just as composing music involves carefully selecting, arranging, and fine-tuning each note, the learning journey involves personalized learning, reinforcing knowledge, identifying learning gaps, and offering timely remediation – creating a balanced blend of education and growth. Our numerous client success stories validate this approach, showcasing the power of strategies like effective microlearning plans, gamified training workshops, and streamlined onboarding processes – akin to the harmonious layers of a composition. Ultimately, these tools and methodologies foster a growth culture among learners, emphasizing the vital importance of the Continuous Learning Journey, much like the essential role of each note in a masterpiece. The most effective learning journeys are composed of:

  • Reflection
  • Reinforcement
  • Metrics Collection
  • Personalized Remediation & Coaching

 

Comprehensive Metrics, Dynamic Reporting, And Actionable Recommendations

 

Our systematic approach to learning measurement enables the identification of individual and group learning gaps, demonstrates training impact by tracking performance over time, aids in future training improvements based on existing feedback/results, and enhances learners’ retention. Our measurement philosophy leverages these four stages:

  • Analyzing Needs
  • Outlining Metrics Plan
  • Collecting Metrics
  • Reporting Results & Sharing Recommendations

With these stages, we ensure simple, actionable, and trackable measurements. Aligned with the Kirkpatrick Model, our method assesses training from reaction to results, helping you refine your curriculum for maximum effectiveness and continuously improve learning experiences.

The post Custom Learning Designs (CLD) appeared first on MassBio.

]]>
MacDougall Advisors https://www.massbio.org/members/macdougall-advisors/ Fri, 15 Sep 2023 10:05:07 +0000 https://www.massbio.org/members/macdougall-advisors/ MacDougall is a strategic communications agency for clients dedicated to delivering new innovations that improve human health. We believe that a communications challenge should never keep you up at night. That’s why we pride ourselves on being your most trusted guide to weather any storm and celebrate every success while pushing the boundaries of conventional approaches to communications. When we […]

The post MacDougall Advisors appeared first on MassBio.

]]>
MacDougall is a strategic communications agency for clients dedicated to delivering new innovations that improve human health. We believe that a communications challenge should never keep you up at night. That’s why we pride ourselves on being your most trusted guide to weather any storm and celebrate every success while pushing the boundaries of conventional approaches to communications. When we work together, we are woven into the fabric of your team to help you achieve your mission, generate attention, move markets, and improve patients’ lives.

The post MacDougall Advisors appeared first on MassBio.

]]>
Mind+Matter https://www.massbio.org/members/mindmatter/ Wed, 29 Nov 2023 13:31:20 +0000 https://www.massbio.org/members/mindmatter/ Mind+Matter is a global creative communications agency unafraid to confront the toughest challenges in the ever-changing world of health. We are committed to creating meaningful experiences, driven by data and emotions, to ultimately change behaviors that impact health.

The post Mind+Matter appeared first on MassBio.

]]>
Mind+Matter is a global creative communications agency unafraid to confront the toughest challenges in the ever-changing world of health. We are committed to creating meaningful experiences, driven by data and emotions, to ultimately change behaviors that impact health.

The post Mind+Matter appeared first on MassBio.

]]>
Nikitas Communications https://www.massbio.org/members/nikitas-communications/ Thu, 05 Oct 2023 13:32:25 +0000 https://www.massbio.org/members/nikitas-communications/ Experienced communications professional and award-winning former Boston TV journalist is a trusted adviser providing media training, public speaking, presentation skills, media relations, crisis management, emceeing and moderating in biotech, politics, education, law, financial services, healthcare, cyber-security and other fields. 

The post Nikitas Communications appeared first on MassBio.

]]>
Experienced communications professional and award-winning former Boston TV journalist is a trusted adviser providing media training, public speaking, presentation skills, media relations, crisis management, emceeing and moderating in biotech, politics, education, law, financial services, healthcare, cyber-security and other fields. 

The post Nikitas Communications appeared first on MassBio.

]]>
Propel Health https://www.massbio.org/members/propel-health/ Fri, 15 Sep 2023 09:32:26 +0000 https://www.massbio.org/members/propel-health/ Propel Health agencies offer full-service promotional and medical strategy, content, and engagement Propel Health is an independent network of healthcare agencies supporting brand strategy, communication, and engagement throughout the life-cycle and in our evolving world context. Propel Health agencies bring focus, empathy, and imagination to create customer experiences that are both meaningful and exponential in impact.

The post Propel Health appeared first on MassBio.

]]>
Propel Health agencies offer full-service promotional and medical strategy, content, and engagement
Propel Health is an independent network of healthcare agencies supporting brand strategy, communication, and engagement throughout the life-cycle and in our evolving world context. Propel Health agencies bring focus, empathy, and imagination to create customer experiences that are both meaningful and exponential in impact.

The post Propel Health appeared first on MassBio.

]]>
Rasky Partners, Inc. https://www.massbio.org/members/rasky-partners-inc/ Mon, 04 Dec 2023 13:32:32 +0000 https://www.massbio.org/members/rasky-partners-inc/ Rasky Partners Inc. was founded over 30 years ago to provide public affairs and strategic communications counsel to clients who operate at the intersection of business, government and the media.  Today, we are recognized as one of the leading independent public relations, government relations and public affairs firms in the U.S.   Over the years, […]

The post Rasky Partners, Inc. appeared first on MassBio.

]]>
Rasky Partners Inc. was founded over 30 years ago to provide public affairs and strategic communications counsel to clients who operate at the intersection of business, government and the media.  Today, we are recognized as one of the leading independent public relations, government relations and public affairs firms in the U.S.

 

Over the years, we have worked on many of the highest-stakes and highest-profile issues of the day, whether passing legislation on major issues in New England, shaping public policy in DC, or working with companies who find themselves in the cross hairs of the media or government investigations, Rasky Partners guides clients through the battle.

 

Our people are seasoned experts in Boston and Washington DC, who develop and execute integrated communications programs that achieve meaningful results for our clients. Our teams are staffed by experts in various fields – from business, government, journalism, media and digital.

 

That’s why Forbes named Rasky Partners as one of America’s top public relations firms, why we are ranked among the top firms by PRWeek, and why we have been named a Public Affairs Agency of the Year by The Holmes Report.

The post Rasky Partners, Inc. appeared first on MassBio.

]]>
Slowey McManus Communications https://www.massbio.org/members/slowey-mcmanus-communications/ Mon, 04 Dec 2023 13:32:35 +0000 https://www.massbio.org/members/slowey-mcmanus-communications/ Slowey McManus Communications   Slowey McManus Communications is a full service integrated communications firm that helps life sciences and biopharma companies create and implement thoughtful, compelling communications programs. Our services include media outreach, content development, editing investor and media presentations, media training, on-site conference media briefings, and social media strategy and management.    For more […]

The post Slowey McManus Communications appeared first on MassBio.

]]>
Slowey McManus Communications

 

Slowey McManus Communications is a full service integrated communications firm that helps life sciences and biopharma companies create and implement thoughtful, compelling communications programs. Our services include media outreach, content development, editing investor and media presentations, media training, on-site conference media briefings, and social media strategy and management. 

 

For more than 20 years, Slowey McManus executives have worked closely with biotechnology companies and organizations, from startups to multi-billion dollar companies with numerous products on the market. We are based in Boston, Massachusetts, with additional offices in Worcester and New York.

 

We have a deep bench of highly qualified, experienced professionals serving a wide range of organizations, large and small, in New England, across the country and globally. We have biotech sector clients in the U.S. and around the globe.

 

Our firm and our principals have developed and coordinated successful public relations campaigns for hospitals and health care organizations, mental and behavioral health organizations, national emergency providers, medical device companies, and innovative startups developing new artificial intelligence and gene editing technologies. We create websites, conduct media training and prepare message points for presentations and interviews. We have managed financial announcements, press releases, strategic partnerships, repositioning efforts, product launches, regulatory approvals, adverse event reports, lawsuits and crisis communications.

 

Visit our website to view media coverage that we’ve secured for our clients. www.sloweymcmanus.com.

 

If you like more information about our services, please contact us at jim@sloweymcmanus.com, 617-413-9232.


 

The post Slowey McManus Communications appeared first on MassBio.

]]>
Ten Bridge Communications https://www.massbio.org/members/ten-bridge-communications/ Thu, 13 Apr 2023 15:33:12 +0000 https://www.massbio.org/members/ten-bridge-communications/ Nine bridges connect to the world's greatest biotech center We're building the Tenth Ten Bridge Communications is redefining the impact an agency can have on the growth of leading biotechnology companies. We are pioneering a new model that allows our senior leaders to become an embedded and strategic extension of our clients' leadership teams… and […]

The post Ten Bridge Communications appeared first on MassBio.

]]>
Nine bridges connect to the world's greatest biotech center We're building the Tenth Ten Bridge Communications is redefining the impact an agency can have on the growth of leading biotechnology companies. We are pioneering a new model that allows our senior leaders to become an embedded and strategic extension of our clients' leadership teams… and to stay that way for the duration of our engagement.

The post Ten Bridge Communications appeared first on MassBio.

]]>